在过去的几年里，音乐产业经历了剧烈的变化，尤其是在人们购买音乐的方式上。传统的唱片销售已经不再是音乐人主要的收入来源。本文通过独立摇滚乐队The Crimea的案例，探讨了音乐产业在数字化转型背景下的创新思维及其带来的影响。
阅读理解：
It seems obvious that you don't give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band's reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will hear The Crimea's music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn't the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people's disposable income, a product that you can sell immediately is a big advantage.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.
问题：
1.What is unusual about the Crimea's business plan?
A.Their business was given away free on the Internet.
B.They gave CDs away free in shops.
C.They played free concerts.
D.They charged more for their CDs.
2.The Crimea hope to make money ______.
A.through CD sales
B.by giving concerts and selling T-shirts and other merchandise
C.by selling merchandise on the Internet
D.through sales of merchandise in shops
3. The Crimea also released CDs for sale in shops because ______.
A.people who attend their concerts need them
B.they want to make extra money
C.there are still people who prefer CDs to other formats
D.people who fail to attend their concerts need them
4.What is true about sales of music over the last year?
A.Overall, sales are up last year.
B.Overall, sales are down last year.
C.There is no change compared to previous sales.
D.It is not mentioned in the passage.
5.What effect has the Internet had on music piracy?
A.It has made it easier to fight piracy.
B.It has increased the number of pirate CDs available.
C.It has made it easier to illegally copy music.
D.It has reduced the number of pirate CDs available.
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参考答案及解析：
1、【精析】 A 关于Crimea's商业计划哪一个是不寻常的?从文中第一段第一句“It seem obvious that you don't give away your product for free but this is exactly what indie rock group The Crimea did earlier this year”可知选项A正确。
2、【精析】B The Crimea希望通过______挣钱?从文中第一段第四句“these people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise”可知选项B正确。
3、【精析】C The Crimea仍然在商店销售CD因为______。从文中第一段最后一句“There will always be some people who want something they can hold in their hands so they will release the CD into the shops too”中的some people who want something they can hold in their hands可推断出选项C正确。
4、【精析】B 关于在过去一年间的音乐销售描述哪一项是正确的?从文中第二段第二句“yet overall record company sates are down”可知选项B正确。
5、【精析】C 互联网对音乐盗版有什么影响?从文中第五段“the Internet means music can be copied and distributed freely through file-sharing on a large scale than ever before”可知选项C正确。
The Crimea的商业模式展示了在音乐产业面临重大变革时，艺术家们如何通过创造性思维找到新的收入来源。这一趋势反映了音乐产业向数字化转型的不可逆趋势，同时也表明，在未来几年内，音乐市场将会充满更多的创新和机遇。
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